A growing trend in the industry has been to replace some traditional question types with more interactive questions in order to keep respondents more engaged in the survey. Intercept Survey Solutions has stayed ahead of the curve to meet the industry's demands and constantly develop new ways to improve the respondent experience. Most of our competitors solely use Adobe Flash technology to deliver these types of questions. We use Flash-based technology when necessary, but deliver many solutions using javascript libraries. The advantages to javascript are widespread compatibility, as javascript is used on nearly every web site, and it is quicker and cheaper to develop and customize a solution. We have many options available, but here are some of our most popular techniques:
Card Sort (Drag n' Drop)
The "card sort" term harkens back to the personal interviewing days when interviewers presented images or statements on cards for respondents to group into similar groupings. In the online arena, we do the same technique using drag and drop technology. This is still most popular for sorting items into groups, but can also be used as an alternative for large ranking or rating grids. Our solution is extremely customizable because we use javascript technology. We can have as many "drop" groups as you wish, resize on placement to mitigate scrolling, use a cascading placement like "solitaire", display groupings in subsequent questions, or anything else you can dream up.View Demo
Sliders
An alternative to standard ratings, sliders allow respondents to drag a pointer to select a rating. We can use a traditional fixed scale where respondents must choose a point viewable on the scale, most often a 1 to 5 or 1 to 10 scale. Another option is a more detailed scale, such as 0-100, providing a larger variance of responses.
Concept Clickers
A concept clicker is a very effective exercise to evaluate concepts and advertisements. Respondents are asked to click on words or phrases that they like or dislike. We can present the exercise with just the copy from the ad or concept, or present the complete advertisement exactly as it would appear. Often, we will follow-up a "likes" clicker with a "dislikes" clicker where the words and phrases selected in the "likes" question are viewable but can not be selected.
Button Grid
An image button grid provides a visual representation to respondents for each rating or selection in a grid, which makes it more fun and interesting. This can be used for either single select or multiple select grids. For example, a smiley face could be used to represent a likeness rating in a single-select grid. Or, respondents can be asked to select brands that match certain characteristics by selecting a brand's logo in a multiple-select grid.
View Demo